How the scoring works

Scores need a reason.

CrawlVitals scores are not magic numbers. They are triage signals built from page fetches, HTML checks, crawlability signals, content clarity, structured data, and machine-readability checks.

100ready
65review
0blocked
AIfix prompt

What each score means.

0–100

Visibility Score

A blended view of indexability, GEO readiness, and agent readability.

  • High scores mean sampled pages are technically crawlable and easy to understand.
  • A high score does not mean guaranteed ranking or traffic.
  • Use it as a triage score: what is ready, what needs review, and what is blocked.
0–100

Indexability Score

Measures whether search engines can crawl, parse, and consider the page for indexing.

  • HTTP status, fetchability, canonical tags, noindex, visible content, metadata, internal links, and JavaScript risk.
  • Blockers such as noindex or non-200 responses heavily reduce the score.
  • Clean pages become candidates for sitemap/Search Console/IndexNow/Bing workflows.
0–100

GEO Score

Measures whether AI answer engines can identify, summarize, and cite the page.

  • Entity clarity, answer-style content, source/methodology signals, structured data, trust pages, and visible context.
  • A good GEO page clearly explains what it is, who it helps, what claims it makes, and where its data comes from.
  • The goal is citation-worthiness, not keyword stuffing.
0–100

Agent Score

Measures whether AI agents and crawlers can understand the site structure and content.

  • Semantic HTML, structured data, visible initial HTML, metadata, crawler policy, and llms.txt readiness.
  • Agent-ready does not mean every bot will use the site.
  • It means the site exposes clean signals that make machine reading easier.

How pages are classified.

Blocker

A page should not be submitted aggressively until fixed. Examples: noindex, fetch failure, non-200 status, robots blocking.

Warning

A page can sometimes be submitted, but the issue may reduce indexing odds. Examples: thin content, weak internal links, canonical ambiguity.

Info

Useful improvement, but usually not a hard indexing problem. Examples: weak description or missing optional enhancement.

Important

Scoring is diagnostic, not predictive.

A clean page is eligible for discovery and indexing workflows. Search engines and AI systems still decide what to crawl, index, rank, quote, or ignore. The product’s job is to remove preventable technical issues and show the next best action.